Right in the heart of Wine District in the Tbilisi Vera area, a new multifunctional concept-store I E R I has opened recently on the first floor of a historical winery (GHVINIS KARKHANA N1). The name of the store can’t be translated from Georgian to English in just one word. I E R I — means look, appearance, image, outfit, and attitude. It’s a brand new concept for Tbilisi — a store, a gallery, a coffee-spot, a wine-bar, a place to meet and a place to be. Anka Tsitsishvili, well-known fashion expert, is a creative director and a buyer of I E R I store.Sofia Guguberidze, an international expert in luxury business management, is a project director. The design project of I E R I was made in cooperation with a Georgian studio “OBJECTS” owners Keti Asatiani and Nuka Korinteli.
The main aim of I E R I is to change the stereotypical perception of the country and to develop the fashion retail industry. We are the first to gather all Georgian brands in one unique space. A space more accurately to be named an “inspiration spot” rather than just a concept-store.
In Spring-Summer 2019 season We represent 17 designers who are originally from Georgia or who have found their inspiration here: 0711, Babukhadia, Crosty, Eshvi, George Bezani, George Keburia, Idée Fixe, Ingorokva, Lado Bokuchava, Lalo, Le Chic Radical, Le Mocassin Zippe, Liya, Materiel, Muzaradi, Situationist, Sofio Gongli, Tatuna, Tiko Paksa. Also a collection inspired by traditional Georgian clothes all handmade by Samoseli Pirveli Atelier. David Koma, Tata Naka, and many other big names are joining next Fall-Winter 2019/20 season.
Most of the pieces are exclusively presented at I E R I.